Press releases

Fakhruddin Holdings launches “lets’s grow together” employee branding campaign – February 2011

Fakhruddin Holding, a leading conglomerate in the Middle East, announced that it was launching an internal campaign that was geared around the welfare and development of its staff.  The campaign, “let’s grow together”, was developed internally and will become an integral part of all employee communications.

Meiraj Hussain, Group Human Resources & Administration Director, commented,
“We employ over a 1000 people across our business streams and the need to engage and inspire our staff is imperative. This is a campaign that has been developed with marketing to create an environment that promotes talent nurturing and helps individuals and the business to grow together to achieve their goals”.

As part of the campaign, several new initiatives have been rolled out which includes red kite suggestion scheme, outstanding performance annual awards, employee engagement forums and buddy mentoring programs to name a few.

“This is an exciting campaign that was conceived internally to help develop the employee brand. This is one of a series of initiatives that will be rolled out across the group. The identity was developed to represent how staff and the organization will work together to help achieve collective success” added Dev Makh, Group Marketing & Communications Director.