Press releases

Fakhruddin Holdings launches new corporate identity – August 2011

Fakhruddin Holding, a leading conglomerate in the Middle East, today launched its new corporate identity. The new identity was developed to reflect the current philosophy of the organization and provide the foundations for future growth. The new identity was developed in-house and reflects the origins of the Fakhruddin group.

“As part of our marketing and communications strategy, it is important that our identity reflects our current values, market positioning and future growth plans. The new identity was developed in-house and reflects the different entities within the group. We have been in existence for five decades and our business success has been based around developing and nurturing relationships. As a result, it was only appropriate that our positioning statement revolved around investing in relationships” commented Dev Makh, Group Marketing & Communications Director.

The new identity is part of a series of measures that are being undertaken across the group which will see the development of a whole set of new communications tools that will help redefine the brand. All new identities have been developed in-house.

“These are exciting times at Fakhruddin and we are working towards developing a communications program that will reflect the essence of our brands. All new identities have been developed in-house as we have the intellectual asset base to execute this. More importantly, we understand our business better than taking the time to outsource to third party agencies. However, agencies will play a key role when we look at developing online and ATL activity” further commented Dev Makh.