Fakhruddin Holdings is a leading Dubai-based conglomerate whose story began in 1963, when Fakhruddin Ebrahimji arrived in Dubai from India and opened a small general trading shop in Murshid Bazaar, Deira. 63 years on, that single shop has grown into a diversified group employing over 1,200 people, with an annual turnover exceeding AED 1 billion and a portfolio spanning trading, manufacturing, beauty and personal care, real estate development, contracting and consultancy — guided throughout by one philosophy: investing in relationships.
Trading & Distribution
Fakhruddin General Trading is the region’s specialist in the wholesale import and export of business and consumer products, serving clients across Africa, Asia, Europe and the Middle East. From its base in Deira’s Al Sabkha district, the company holds one of the region’s largest portfolios of diverse products under one roof — spanning household goods, beauty, stationery, luggage, party supplies, tools and more — supported by its own established brands and the Fakhruddin Souq online wholesale platform.
Fragrances & Beauty
Sterling Parfums, celebrating over 25 years, is one of the region’s leading fragrance manufacturers, present in more than 120 countries with flagship brands including ARMAF, Risala, Flavia, Jenny Glow, Hamidi and Armaf Beauté. Premier Cosmetics complements this strength as the region’s specialist in the manufacture and distribution of beauty and personal care products.
Manufacturing
Premier Plastics develops and manufactures a diverse range of plastic items — aerosols, perfume bottles, cosmetic containers, caps and closures — using state-of-the-art injection moulding machinery, supplying both group companies and external clients.
Real Estate & Construction
Fakhruddin Properties, crafting homes across Dubai since 2003, is a multi-award-winning developer of sustainable, wellness-led communities — including Tréppan Living Privé, Tréppan Serenique and Hatimi Residences on Dubai Islands, Tréppan Tower and Maimoon Gardens — recognised as Sustainable Real Estate Developer of the Year. Ovington Contracting, the group’s newest business line, extends this expertise into general contracting, civil construction, MEP and fit-out across the UAE.
Advisory
Fakhruddin Consultancy provides strategic consultancy services across the energy and utilities sector, rounding out the group’s capabilities with specialist advisory expertise.
Across every business line, Fakhruddin Holdings combines six decades of experience with the agility to enter new markets — building companies that last, and relationships that last longer.