Press Release
Sterling Parfums moves to new state of the art premises – August 2010
Sterling Parfums moves to new state of the art premises – August 2010 Aug 07, 2010 Sterling Parfums, the region's leading fragrance company in…
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Sterling Parfums to launch two new exciting brands – February 2011
Sterling Parfums to launch two new exciting brands – February 2011 Feb 05, 2011 Sterling Parfums, the region's leading fragrance company in contract manufacturing…
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Fakhruddin Holdings launches “lets’s grow together” employee branding campaign – February 2011
Fakhruddin Holdings launches "lets's grow together" employee branding campaign – February 2011 Feb 13, 2011 Fakhruddin Holding, a leading conglomerate in the Middle East,…
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Sterling Parfums officially launches three new brands – March 2011
Sterling Parfums officially launches three new brands – March 2011 Mar 06, 2011 Sterling Parfums, the region's leading fragrance company in private labelling and…
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Sterling Parfums wins applauds at Cosmoprof 2011 – April 2011
Sterling Parfums wins applauds at Cosmoprof 2011 – April 2011 Apr 09, 2011 Sterling Parfums, the region's leading fragrance company in private labelling and…
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Sterling Parfums to exhibit at Beautyworld Middle East 2011 – May 2011
Sterling Parfums to exhibit at Beautyworld Middle East 2011 – May 2011 May 01, 2011 Sterling Parfums, the region's leading fragrance company in private…
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Fakhruddin Holdings launches new corporate identity – August 2011
Fakhruddin Holdings launches new corporate identity – August 2011 Aug 02, 2011 Fakhruddin Holding, a leading conglomerate in the Middle East, today launched its…
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Fakhruddin Holdings appoints Flip Media to develop online corporate communication identity – October 2011
Fakhruddin Holdings appoints Flip Media to develop online corporate communication identity – October 2011 Sep 30, 2011 Fakhruddin Holding, a leading conglomerate in the…
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Fakhruddin Holdings appoints air3 Creative to develop corporate communications videos – October 2011
Fakhruddin Holdings appoints air3 Creative to develop corporate communications videos - October 2011 Oct 01, 2011 Fakhruddin Holding, a leading conglomerate in the Middle…
Read more →Fakhruddin Properties: Dubai Islands Investment Guide 2026
Fakhruddin Properties publishes its Dubai Islands Investment Guide 2026, covering why the Nakheel-backed waterfront destination could be Dubai's best property investment — and the…
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Fakhruddin Properties: Building smarter with Demand Control Ventilation for healthier, more efficient homes
Fakhruddin Properties integrates Demand Control Ventilation across its developments — an intelligent system using CO2 and occupancy sensors to keep indoor air fresh while…
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Fakhruddin Trading: Where to buy wholesale household goods in bulk
Fakhruddin General Trading shares a buyer's guide to sourcing wholesale household goods in bulk from Dubai — competitive pricing, wide selection, reliable inventory and…
Read more →Fakhruddin Properties: Dubai Islands — redefining the next chapter of waterfront living
An in-depth look at Dubai Islands and how Fakhruddin Properties is shaping the destination with Tréppan Serenique, its wellness and longevity-driven residence, and Hatimi…
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Fakhruddin Trading: Wholesale buyer guide for smarter bulk sourcing
A practical guide from Fakhruddin General Trading helping retailers and distributors assess suppliers, pricing, stock, logistics and terms before placing confident bulk orders.Read the…
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Fakhruddin Properties: The Tréppan Living experience, beyond our buildings
Tréppan Living opens its property management standard to landlords and building owners across Dubai — one community app for residents and owners, predictive maintenance,…
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Fakhruddin Properties: COO Fatema Fakhruddin wins Woman Icon of the Year at MEP & FM Impact Awards 2026
Fatema Yousuf Fakhruddin, Chief Operating Officer of Fakhruddin Properties, has been named Woman Icon of the Year at the MEP&FM Impact Awards 2026, recognising…
Read more →Fakhruddin Properties: CEO Yousuf Fakhruddin on AB Majlis — Dubai’s futuristic real estate market
CEO and Managing Partner Yousuf Fakhruddin joins Arabian Business's AB Majlis podcast to explore Dubai's futuristic real estate market.Read the full story →
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Sterling Perfumes’ Dr Ali Asgar Fakhruddin on turning a family-run firm into a global brand
Gulf Business features an in-depth interview with Dr Ali Asgar Fakhruddin, Chairman of Sterling Perfumes, on the journey of turning a family-run firm into…
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Sterling Parfums: Armaf Beauté’s grand takeover at Lifestyle & Centrepoint
Armaf Beauté marks a major retail milestone with its grand takeover at Lifestyle & Centrepoint stores, bringing Sterling's color cosmetics line to a wider…
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Sterling Parfums: ARMAF unveils Maleka — new crown to the Club De Nuit Collection
ARMAF expands its flagship Club De Nuit family with Maleka, a new signature fragrance widely covered by regional media as a crown addition to…
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Sterling Parfums: Pride of Bharat
Sterling Perfumes is recognised with the Pride of Bharat honour, celebrating the group's contribution to business excellence and India–UAE ties.Read the full story →…
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Sterling Parfums: A scented Ramadan with The House of Armaf
Gulf News features The House of Armaf's Ramadan collection, spotlighting fragrances crafted for the holy month.Read the full story → (Source: Sterling Group News)
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Sterling Parfums: Armaf official fragrance partner at Gulf News Future Women Leaders Forum 2025
Armaf resonated strongly with the women-entrepreneurial spirit as the official fragrance partner of the Gulf News Future Women Leaders Forum 2025.Read the full story…
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Sterling Parfums: Cosmo Cosmetics unveils state-of-the-art manufacturing facility in Dubai
Cosmo Cosmetics inaugurates a state-of-the-art manufacturing facility in Dubai, a milestone covered by Khaleej Times, Al Bayan and a dozen regional outlets, strengthening the…
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Sterling Parfums: Welcoming visionary leaders to Sterling Perfumes Industries
Sterling Perfumes Industries welcomes visionary business leaders to its Dubai facilities, continuing its tradition of industry engagement and partnership.Read the full story → (Source:…
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Sterling Parfums celebrates 25 years with new fragrance launches and expansion plans
BW Confidential covers Sterling Parfums' 25th anniversary, marked by new fragrance launches and ambitious international expansion plans.Read the full story → (Source: Sterling Group…
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Sterling Perfumes reveals travel retail strategy and expansion plans
Global Travel Retail Magazine reports on Sterling Perfumes' travel retail strategy and the expansion roadmap unveiled for the coming years.Read the full story →…
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Sterling Parfums at the 24th Asian Business & Social Forum 2024, Dubai
Sterling Parfums participates in the 24th Asian Business & Social Forum 2024 in Dubai, featured by AsiaOne Magazine.Read the full story → (Source: Sterling…
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Sterling Perfumes marks 25th anniversary at TFWA World Exhibition, Cannes
Sterling Perfumes celebrates its 25th anniversary at the TFWA World Exhibition in Cannes with a sneak peek of new products — covered by The…
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Sterling Parfums: Chairman Ali Asgar Fakhruddin recognized among top Business Leaders
We are thrilled to announce that our Chairman, Ali Asgar Fakhruddin has been featured as a standout business leader in the Finance World Magazine,…
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Sterling Parfums: Chairman Ali Asgar Fakhruddin honored with Divya Chakra by the Consulate General of India
In a distinguished ceremony hosted by the Consulate General of India, our Chairman Ali Fakhruddin was lauded for his visionary approach, which has not…
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Sterling Parfums: Chairman wins Lifetime Achievement, Independent Retailer of the Year & Luxury Packaging of the Year Awards
An extraordinary journey of dedication, innovation, and excellence has led our Chairman to be honored with not just one, but three prestigious awards: Lifetime…
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