Press releases

Airocide cleans almost 100% of indoor air of pathogens, allergy triggers and harmful gases from household products - GCC is the first international region worldwide, after the US, for the launch of Airocide - Airocide will be available at leading electronic and lifestyle stores across the region starting July 2014.

Jun 27, 2014

Airocide ties up with Max Electronics a part of Landmark Group for distribution

Akida Holdings USA brings Airocide, filter-less air purification technology developed by NASA, to the GCC 

Dubai, United Arab Emirates, 28th June, 2014: Akida Holdings USA, a global specialist in clean air technology, through their partner Fakhruddin Holdings has launched its flagship Airocide, an FDA approved filter-less air purification technology developed by NASA in the GCC. Airocide was launched in the US in 2013 to great success and the GCC is the first international market outside the USA (country of origin) where it is available.

Airocide is capable of eliminating virtually 100 percent of Volatile Organic Compounds (VOCs) - harmful gasses emitted by products around the home including aerosol sprays, cleaning supplies, disinfectants, hobby supplies, building materials, paints and thinners, strippers and pesticides. It also completely eliminates all mold, fungi, viruses and bacteria that cause allergy symptoms and respiratory sickness.

Airocide draws in harmful airborne pathogens and forces them into a densely packed matrix of highly reactive catalysts that are activated by a high intensity 254-nanometer light. The reaction destroys these harmful pathogens on contact. Nothing is captured so there is nothing to clean. All that exits is crisp, clear air, with zero ozone emissions.

Commenting on the effectiveness of Airocide, Mr. Ali Asgar Fakhruddin of Fakhruddin Holdings said: “Studies of human exposure to air pollutants by the U.S. Environmental Protection Agency indicate that indoor levels of pollutants may be two to five times – and occasionally more than 100 times – higher than outdoor pollutant levels. Indoor air pollutants have been ranked among the top five environmental risks to public health. After years of rigorous scientific research on air quality inside space stations, NASA developed the technology that is used exclusively by Airocide, a filter-less air purification system that’s been proven to effectively remove the worst indoor air pollutants.

‘We are pleased to launch it in the GCC as we believe that it will make a significant difference to the quality of life here. There is a high awareness of indoor air quality among the GCC residents and we believe that they are open to investing in improving their health.”

Neelesh Bhatnagar, CEO of Max Holdings, part of Landmark Group and the distributor of Airocide in the GCC, said: “We expect a strong demand for Airocide from the home segment of customers in the GCC as they are conscious of the fact that indoor air plays a large part in their health and productivity. Anecdotal evidence suggests that we experience a relatively higher incidence of respiratory diseases and allergies in the region and Airocide will definitely help in preventing these.”

Airocide technology was built for NASA, used in earth orbit and clinically tested by the University of Wisconsin, Texas Tech University and Texas A&M University.  Airocide is priced at AED 2939 and is available in the GCC at leading electronic and lifestyle stores across the region starting July 2014.

For more information on Airocide, please visit

About Fakhruddin Holdings

Fakhruddin Holdings is a leading conglomerate in the Middle East with a diverse portfolio of successful businesses that includes trading, plastics, beauty and personal care, property development and joint ventures. The portfolio includes: Fakhruddin Trading, Sterling Parfums, Fakhruddin Properties, Akida Holdings, Facility Managements Services, Premier Cosmetic, Premier Plastics, Federal Security Services, and Fakhruddin Consultancy Services.

 About AKIDA Holdings USA

AKIDA Holdings USA specializes in green air technology and has the exclusive worldwide rights to a unique NASA funded technology “Airocide”. Airocide is the air purifier that destroys airborne bacteria, mold, fungi, viruses, volatile organic compounds and odors. Airocide technology was built for NASA, used in earth orbit and clinically tested by the University of Wisconsin, Texas Tech University and Texas A&M University. Airocide has been proven to eliminate virtually 100% of all biological contaminants that enter its system – regardless of size. Airocide generates no ozone, it never needs cleaning and it uses no filters. Cost effective, energy efficient – and it works.

About Max Electronics LLC.

Max Electronics LLC. , is an integral part of the multibillion dollar Landmark Group, one of the largest and most successful business organizations in the Middle East and India. It was established in 2006 with a focus on retail business and in 2009, started its distribution division.

Max Electronics LLC. is the exclusive GCC distributor for MIDEA, the largest Home Appliances brand in China and SKYWORTH, one of the leading brands in LED panels.

Max Electronics LLC. is also the exclusive GCC distributor for major accessory brands like Hama, Cellularline, Avinity, Rapoo, Jabra, Romoss, Thomson, etc. with a wide network supported with its own distribution set up (Office, Warehouse & Customer Care) and well equipped after sales service in all GCC countries.

Being one of the fastest growing pan GCC distributors, MAX Electronics is on an active growth spree and is continuously looking forward to expand their business activities with new brands.