Press releases

Fakhruddin Holdings appoints air3 Creative to develop corporate communications videos - October 2011

Fakhruddin Holding, a leading conglomerate in the Middle East, announced today that it had appointed Air3 Creative as the agency to develop a range of corporate communications videos. After an extensive process of identifying the agency to work with, Air3 Creative was selected above a host of other agencies who were invited to take part in the pitching process.

Air3 Creative is a creative agency production agency with a passion for new media. They are specialists in ground breaking content and campaigns for all mediums that include ATL, BTL, experiencial, online or 3D.

Fakhruddin Holdings have been in the process of revamping its brand identity as part of an extensive program to develop a comprehensive communications program across the group and its subsidiaries. The appointment of Air3 Creative will facilitate the development of a range of videos that will include corporate videos for its subsidiaries, two 30 second television commercial for its perfume business and an employee branding video.

Commenting on the appointment, Dev Makh, Group Marketing & Communications Director stated,
“We are very pleased to have appointed Air3 Creative to undertake this assignment and I look forward to working with them. Air3 Creative is a well respected organization whose track record speaks for itself. It was important to work with an organization that was innovative, professional and shared the same belief and commitment that we have. Air3 Creative is the best in the business”.

Mat Schramm, Partner at Air3 Creative, stated,
‘Fakhruddin Holdings is a sleeping giant and we welcome the opportunity to work with them to develop a range of communication tools that will showcase their true potential. This is an exciting project as we are mixing multiple formats within the videos and are now looking to develop some ground breaking experiencial technology activations with Fakhruddin.”