Press releases

Warner Bros. Consumer Products Inc. Partners with Sterling Parfums to Offer Character Themed Products to the MEA Region May 29, 2013

Warner Bros. Consumer Products Inc. Partners with Sterling Parfums to Offer Character Themed Products to the MEA Region

Warner Bros. Consumer Products has licensed Sterling Parfums, the region’s leading Fragrance and Cosmetics Company in private labelling and own branded products, to manufacture and offer its range of world renowned brands of perfumes and cosmetics in the region.

Sterling will be manufacturing a diverse range of Warner Bros. Consumer Products’ character themed fragrances; Looney Tunes, Baby Looney Tunes, Tweety, Scooby Doo, Tom & Jerry, The Batman, Superman, Wonder Woman and the other characters in the series.

Commenting on the signing of the partnership, Mr Roy Chacra, Managing Director of Shooting Stars, Warner Bros. Consumer Products Representative in the Middle East, said, “We are pleased to appoint Sterling Parfums to produce and distribute a unique range of products based on popular characters of Warner Bros. We believe they are the right partners to work with and they have demonstrated this through their production and quality capabilities as well as their distribution network. We’re looking forward to seeing the products on shelves!”

A part of this new range of products which primarily will be for a younger demographic and will cover a broad age range of infants to teens, will be unveiled to the trade partners at Beauty World Exhibition at Dubai World Trade Centre in Dubai on the 28th – 30th May 2013.

 “This is a great opportunity to bring the popular and famous Warner Bros. characters to the dressing tables of the kids in the region. I am confident that the kids and their fashion forward parents will be excited to enjoy the experience of having the specially designed product range,” said Rakesh Puri CO of Sterling Parfums.

“At Sterling we will ensure quality and innovation for the product range is of the highest standard.”

Amit Vardhan, Marketing Director for Sterling added, “We are planning to put together an attractive range of high quality products ranging from perfumes and deodorants to body cream and air fresheners. The Sterling team is working on innovative packaging ideas that will be very attractive for kids.” 

Sterling Parfums, with its brands like ESTIARA and luxury French fragrances ARMAF, cosmetics range from its sister concerns like Feah and Lady Diana, Cotton products of Femelle etc. has built a very strong identity across several countries in a very short period.