Ali Asgar Fakhruddin

Ali Asgar Fakhruddin CEO - Sterling Parfums, Premier Cosmetics & Premier Plastics

Ali Asgar Fakhruddin, the youngest of all the brothers, has played a pivotal role in the development and success of Fakhruddin Holdings and its group companies. Driven by a sense of passion and commitment, Ali has been working in the family business for 27 years. During this period, he has been instrumental in providing the framework and tactical know how to take the organization to greater heights and global boundaries. Today, he is responsible for the running of the manufacturing units of the group (Sterling Parfums, Premier Cosmetics and Premier Plastics). Additionally, Ali takes an active role with his brothers ensuring that all business streams within Fakhruddin Holdings achieve their strategic goals.